Runway 2018: DIVERGE

Runway 2018: DIVERGE was an exposition that pushed barriers and boundaries by showcasing the talents of the juniors and seniors in the Apparel Design and Merchandising program at San Francisco State University. The show illustrated the diversity and creativity of our students through original and innovative design.

For this event, I took up multiple roles in that exemplified my skills in graphic design, digital marketing, and leadership management. For pre-show marketing, I designed the poster art, email campaigns, and website. Not only was I the Web Designer, but I also managed the web content.

With leadership management, I was the Senior Collection Manager, Press/Media Manager, and Co-Backstage Manager.

THE PREP + PROCESS

CREATIVE BRIEF

FB Event Page Mock-Up

Media Kit

Instagram Layout Mock-Up

#SFSUDIVERGE

Media Kit

Website Design Mock-Up

Media Kit

Email Campaign Mock-Up

Media Kit

press release

Poster/Graphic Art

WEBSITE DESIGN X CONTENT CREATION

Runway2018DIVERGE.com

Using Wix hosting web platform, Victoria designed a website that visually paralleled with the event's artwork for a cohesive brand.

The web design was primarily designed around the color blocking/usage of bold colors from the poster and an easy user-interface (geared toward our target market).

Email Campaigns

Designing email campaigns through Wix and Adobe Illustrator.

Email Campaign Analytics

In one day the email campaign informed 203 people, and brought 24 people to the website.

Press/Media Manager

Press/Media Packet

Packet I designed for press/media covering the show. It contains general guidelines, photographer, videographers, and press assignments, a floor plan of the venue and their job allocations, and a shot list.

Guidelines